Search Marketing Insomniac…The Blog of Adam Henige

Recently I had the chance to ask some questions of Liquid Web Director of Sales and Marketing Travis Stoliker.  Liquid Web has been very forward thinking when it comes to Internet marketing, which is why we felt Travis would make an ideal subject for our first interview.

Adam Henige:  First off, congratulations on the recent expansion. In your opinion, what have been the primary factors in Liquid Web’s success the past few years?

Travis Stoliker:  Thank you very much. Liquid Web’s success has largely been fueled by the growth of the overall Internet economy. As the Internet grows and more websites and people come online - the Internet as a whole grows exponentially. This growth requires more and more web hosting companies and data center facilities. At Liquid Web we have grown by providing cost effective, highly reliable web hosting products with unmatched Heroic Support available around the clock. Our customers depend on Liquid Web to keep their websites online at all times.

AH:  I know you use a variety of different social media applications in your marketing efforts, with Twitter being one of them. What do you see as the major value in using Twitter for your organization?

TS:  Being a web hosting company, our target market is a highly technical web savvy audience. As a marketer, it is my responsibility to understand, embrace and utilize the communication tools that my target market uses. Twitter and Facebook are obviously…Click here to read the full article.