Search Marketing Insomniac…The Blog of Adam Henige

Over lunch the other day, my current favorite person in the world (our intern Brad) had to listen to me mulling over some options for my next blog.  I wasn’t all that happy with any of the things that had popped into my head, and he tossed out one that he had used earlier that day for a client of ours - existing resources.

Existing resources?  What do I mean by that?  Well, in a sense, I mean see what you have buried in your corporate closet.

Every business or organization has advertising materials, pictures, white papers, presentations, and more that have built up over the years and all of these things can be used for links in some way, shape, form or fashion.

• Have images?  Create a profile on a photo sharing site - add your images and make sure you add your link.
• Have some white papers?  Find sites that publish white papers for your industry or niche, and make sure you add a link.
• Do regular powerpoint presentations?  There are sites where you can create a profile, upload and share these as well.

In short, if it’s in digital format, there are probably places to share them.  Doing a quick inventory of what types of marketing materials and informative pieces you have lying around can be a quick and easy way to produce some links.