Search Marketing Insomniac…The Blog of Adam Henige

I was bumming around blogs the other night and something dawned on me as I read through a blog of a self employed SEO who had blogged quite prolifically and had some solid content and good ideas. The guy wasn’t going anywhere, and wouldn’t be going anywhere because his grammar was shaky and spelling errors abounded.

Now, I completely understand a few errors here and there, it’s not like we’re publishing academic journals with everything we write, but a general level of competence with the language is to be expected. SEOs constantly tout that what’s good for the reader is good for the search engine, and this holds true here as well. As I read through this specific blog’s content, I thought to myself, “I should add this to my blog roll.” As I went to do it, I began thinking how it might reflect on me if I linked to the content. I mulled it over for a few moments and ultimately decided against it.

The PR of that site currently sits at n/a, and I’m sure some PR3 link juice from my blog wouldn’t have hurt in that regard. It definitely pays to be meticulous in your use of grammar, as it reflects on your professionalism and the credibility. As important, is that it reflects on those who would link to you. Don’t let grammar errors and spelling scare away would be linkers.