Search Marketing Insomniac…The Blog of Adam Henige

As I was reading through the LSJ the other day, I couldn’t help but think long and hard about this story on the business opportunities brought in by the recent NCAA Women’s Basketball games going on at Breslin.  Obviously, this brings in a lot of visitors to town, and their money comes with them.  Then, I thought about how these visitors would ultimately make their decisions on where they would spend that money.  Whether they wanted to shop, find a pizza place, or just find something entertaining to do when they weren’t watching basketball, how would they make their decisions?

I know for me, and most of the people I know, the old days of relying on the concierge or the Yellow Pages are long since gone.  In their place are our laptops and smartphones.  Leaving the game with a car full of kids and need a place to eat?  Hop on your iPhone and do a quick mobile search to find the nearest family friendly pizza joint.  Your site’s not listed?  Kiss that business goodbye.

Local and mobile search are incredibly important for local businesses, particularly in a college town like East Lansing where visitors often drop in for short visits and will undoubtedly need food and entertainment.  Not listed?  What are you waiting for?  Get started with your listing at the Google Local Business Center, it’s free!