Search Marketing Insomniac…The Blog of Adam Henige

Okay, there are a million paid tools and services out there supplying a dizzying array of SEO data to help your efforts and fill you in on the competition.  Truth be told, not everyone needs that or can afford it, particularly in this economy.  So in the spirit of running a lean, mean organization (hey, I have one of those…) I figured I’d start a series of tips that anyone can use for free to assist in their SEO efforts - thus, ‘SEO on a Nickel’.  ‘SEO on a Dime’ might sound more catchy…but it also sounds twice as expensive.

This one’s largely explained via video screen capture and uses only three things:

• Google (perhaps you’ve heard of it)
• Yahoo Site Explorer
• SEOQuake

Beyond that, all you need is a computer and an internet connection to start gathering competitive information on what content your competitors have that’s attracting links, or what tactics they’re using.  Enjoy.