Search Marketing Insomniac…The Blog of Adam Henige

It doesn’t seem like it was that long ago that Joe and I were mulling over what analytics application(s) we would decide to run with as we moved towards making Netvantage a reality.  After a brief spin with IndexTools we liked what we saw and decided to sign on as a Partner…only to find that Yahoo was purchasing the company.  We sat in limbo for a week not knowing if we were in or out (not a fun place to be less than a month before opening our doors), but we patiently waited for the news and eventually found out that we were the last company grandfathered into the partner program.  That was a huge relief, and made life a hell of a lot easier as we were able to continue using the existing IndexTools interface that we liked so much while the corporate mumbo jumbo was worked out.

As I’ve made clear previously, I’ve been a big fan of the product and we certainly were interested in getting on board when Yahoo sent us an email to join their Consultant Network.  A little over a week ago we found out our application was accepted and soon we’ll have all of the bling sprinkled around our site to promote ourselves!  Exciting times indeed and we’re happy to be a part of the new network.

Speaking of, I need to review the new features Yahoo rolled out recently, they’re pretty powerful and add a lot to the product.  Stay tuned for that one…