http://adamsblog.netvantagemarketing.com More than a catchy title...SEM, web analytics, and more Tue, 06 Jan 2009 01:52:13 +0000 http://backend.userland.com/rss092 en People who know me well will tell you that when I am not feeling well or injured, I whine a lot.  I have many old sports injuries that nag, and I will gladly complain about them.  Outside of that, though, I don't complain much...unless it is warranted. This brings me to ... http://feeds.feedburner.com/~r/TheBlogOfAdamHenige/~3/503898244/ http://adamsblog.netvantagemarketing.com/iwebtrack-an-exercise-in-poor-customer-service/ I am constantly scouring the net in search for new ways to discover and build links for my clients.  It can be a frustrating and often times tedious task, but when it gets results, it's all worth it.  I've never been a huge fan of sharing every last tidbit of ... http://feeds.feedburner.com/~r/TheBlogOfAdamHenige/~3/501176622/ http://adamsblog.netvantagemarketing.com/finding-new-links-and-getting-more-miles-from-them/ George Orwell once said, "Advertising is the rattling of a stick inside a swill bucket." While most advertisers would turn up their nose, let's be honest, often times he is right.  How often does a radio ad, television ad, or a billboard offer you something you need?  For us cynical types, ... http://feeds.feedburner.com/~r/TheBlogOfAdamHenige/~3/489108783/ http://adamsblog.netvantagemarketing.com/now-is-the-time-companies-can-benefit-most-from-search-engine-optimization-and-pay-per-click-marketing/ Seems everyone turned it up a notch in regards to their online marketing efforts (I can only assume it was in my rather curt take on GM's use of pay per click last month...right?).  Ford and Chrysler even launched differentiating strategies, an interesting strategic move - disassociating themselves from the ... http://feeds.feedburner.com/~r/TheBlogOfAdamHenige/~3/488020783/ http://adamsblog.netvantagemarketing.com/more-on-the-auto-bailout-and-online-marketing/ Okay, I've been promising it for some time after my review of Google Analytics a while back, so it's now up and running.  Really, I promise.  For those who haven't ventured into the wild world of IndexTools/Yahoo Web Analytics, you're really missing out on some great and unique features.  The ... http://feeds.feedburner.com/~r/TheBlogOfAdamHenige/~3/478725572/ http://adamsblog.netvantagemarketing.com/review-of-yahoo-web-analytics/ I sort of stumbled across a new analytics package recently, and thus far I'm a big fan.  Clicky started as analytics for blogging, but apparently has its sites set on the broader world of analytics.  I installed it on this blog and have been tinkering with it the past couple ... http://feeds.feedburner.com/~r/TheBlogOfAdamHenige/~3/477988824/ http://adamsblog.netvantagemarketing.com/for-bloggers-and-smaller-websites-clicky-is-a-good-analytics-option/ Everyone loves lists.  There are entire sites dedicated to top ten lists of everything from skin lotion to punk rock bands.  I recently realized that I haven't ever written anything in list format.  A terrible, empty feeling began to overtake me.  So while I may have missed the Hypercolor shirt ... http://feeds.feedburner.com/~r/TheBlogOfAdamHenige/~3/475057214/ http://adamsblog.netvantagemarketing.com/3-reasons-not-to-choose-an-internet-marketing-company/ Over the last year or two, particularly with some of the innovations made available with Google Analytics, internal site search reports have gained a lot of notoriety among industry experts.  Of course, there is some evidence to back up the hype. Research has shown that roughly 10 percent of traffic ... http://feeds.feedburner.com/~r/TheBlogOfAdamHenige/~3/472103850/ http://adamsblog.netvantagemarketing.com/not-so-fast-with-that-internal-site-search/ First off, I'm not going to take sides here, I'm simply going to talk hypothetically about something I would do if I were GM.  Something, quite honestly, I'm surprised that they've already started doing (to some extent), and that's utilizing paid search. It's no secret that I'm a big proponent of ... http://feeds.feedburner.com/~r/TheBlogOfAdamHenige/~3/464061326/ http://adamsblog.netvantagemarketing.com/bailing-out-gm-with-google-adwords/ So the 11 on 11 event at Claddagh's went down without a hitch, and our sincere thanks to everyone who made it out.  General feedback was great and we look forward to holding another one in the near future!  If you'd like to keep up with upcoming events, check out ... http://feeds.feedburner.com/~r/TheBlogOfAdamHenige/~3/464061327/ http://adamsblog.netvantagemarketing.com/another-seminar-in-the-bag/